Marketing Strategy

The marketing strategy really takes the concept of the product and find a leverage between letting people know why Resolve is such a great product and what they will miss out by not having it. It also includes finding out what the product price is and this is based on the cost of producing the product itself. The other concepts to consider are distribution of the product and having a budget for the marketing plan.
"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return." (Marketing an Introduction by Armstrong Kotler). Another aspect of marketing is to create customer relationships by creating and keeping profitable customers. A good way to start is by using market penetration with a big marketing plan using different types of media, such as T.V., radio and social internet.