Promotion

We need to promote our products and a great way to promote Resolve is to give out free samples. Handing out samples to use for about 1-2 washing loads helps people experience our product first hand. This is a great method if promoting is done in an event show where there are lots of people especially if they know before hand that most likely they will take home products. Another way can be promoting coupons with a huge discount on the internet, this is an incentive to get people to try our product. "Marketers must decide how to promote and distribute the promotion program itself. A $2-off coupon could be given out in a package, at the store, via the Internet, or in an advertisement. Each distribution method involves a different level of reach and cost. Increasingly, marketers are blending several media into a total campaign concept. The length of the promotion is also important. If the sales promotion period is too short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force."